Aligned Entrepreneurs uses scientific identity profiling and AI to help founders build businesses that fit who they truly are.
Paul Veth is a serial entrepreneur with 23+ years of experience who has guided over 500 founders toward identity-driven business growth.
Paul Veth started his entrepreneurial journey at age 20, buying a bar with no money and figuring it out from there. He performed as a DJ in the Dutch dance scene alongside Hardwell and Afrojack, spent a decade in senior management at T-Mobile and KPN, and built four companies from the ground up. Between 2014 and 2020, he guided 500+ entrepreneurs through identity-driven growth programs and recorded 533+ episodes of his podcast No Template. That trajectory isn't a résumé, it's a laboratory. Every role Paul took on taught him the same lesson: performance that doesn't come from your core is performance that eventually costs you. Aligned Entrepreneurs is the technology he built to make that insight scalable. It combines scientific personality profiling with an AI that doesn't hand you a blueprint, it confronts you with what you already know about yourself, so your next business decision comes from identity, not imitation.
Most business tools tell you what to do. Paul built one that tells you who you are, because after 23 years of entrepreneurship and 500+ conversations with founders, he knows that's the missing variable in almost every growth problem.
Aligned Entrepreneurs combines scientific personality profiling with AI to help founders understand what type of entrepreneur they are, and build businesses that match that identity. The platform confronts you with what you already know, rather than prescribing what you should do. It's built on 23+ years of entrepreneurial experience and 500+ founder conversations.
Primarily for founders with a proven track record and CEOs navigating a transition, people who have achieved success but feel stuck because their business model no longer fits who they are. Secondarily for coaches, positioning experts, and ambitious starters who want to build from identity rather than imitation from day one.
Most tools give you a framework and tell you to apply it. Aligned Entrepreneurs starts with your identity, your personality, values, and motivation, and uses AI to surface the mismatches between who you are and how you're operating. Paul Veth built this from 23 years of hands-on experience across four companies, not from a consulting model.
You start with a scientific identity assessment that maps your entrepreneur profile. The AI then uses that profile to ask you targeted questions, about your business model, your team, your positioning. The output isn't a generic action plan; it's a sharp, honest confrontation with the decisions you need to make based on who you actually are.
Founders typically gain clarity on why their current business model feels like friction, and what a better-fitting structure looks like. Past participants, from business coaches to CEOs, describe it as a perspective shift rather than a skills upgrade. As coach Kim Rietvink put it: 'At the top, it's no longer about new skills, but about personal growth and new perspective. Life changing.'
Paul Veth has spent 23 years building companies and 500+ conversations understanding why smart founders get stuck. The answer is almost never a missing skill or the wrong strategy, it's a mismatch between identity and execution. If you're done trying to fit yourself into someone else's model, this is where you start. Reach out and let's find out what's actually in the way.
Over 500 entrepreneurs guided, four companies built, and 533+ podcast episodes, Paul's track record spans 23+ years of identity-driven entrepreneurship.
Aligned Entrepreneurs offers identity profiling, AI-driven founder coaching, and venture building support, all anchored in who you are, not a generic model.
A deep identity profile that reveals what type of entrepreneur you are. Personality, values, motivation, five layers, action plan. 30+ page report, ready in 45 to 60 minutes.
€250 /
ExploreA personal AI coach that knows your profile, values, and blind spots. Daily check-ins, energy tracking, monthly calibration, deep-dive modules, community access.
€50/month
Explore